Digital marketing (also known as online marketing) is the promotion of a client’s brand, products, and services through the internet or other digital channels. A digital marketing campaign is typically delivered via an electronic device, such as a computer, tablet, phone, or another medium, and leverages one or more channels, such as social media, search engines, websites, email, and others, as determined by your goals, to raise brand awareness among potential and current customers.
What is the role of a digital marketer?
A digital marketer develops innovative strategies to increase brand awareness and lead generation through free and paid digital channels such as email, search engines, social media, the company’s website, and blog. The precise mix will be determined by the client’s specific objectives. To measure performance and maximize revenue potential, the digital marketer focuses on relevant KPIs (key performance indicators). Some businesses have in-house digital marketers, whereas others prefer to outsource, looking for specific skills in agencies or freelancers based on their channel mix.
How do digital campaigns function?
A well-planned and executed digital marketing campaign will target the right prospects for your products or services at the right time, increasing their likelihood of purchasing or booking what you have to offer. It is more adaptable, efficient, and cost-effective than many traditional marketing methods, and it enables you to compete with the big guns in your industry even if you are a minor player. It also offers detailed analytics, allowing you to track everything from the number of visitors to the length of time they spent on your page, whether or not they made a purchase, and much more, including cost per click and ROI (return on investment)
What is the significance of digital marketing?
Nowadays, it’s not a question of IF you have a digital presence, but of HOW good you are at maximizing your digital presence in order to be and stay competitive. This is where digital marketing comes into play. Customers are becoming more sophisticated. They have higher expectations of the brands they interact with and the various channels through which they can be reached, such as video, email, search engines, and social media.
What are the various kinds of digital marketing?
There will be a lot of jargon and acronyms associated with digital marketing. Social Media Management (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-Click (PPC) Marketing, Email Marketing, Website Design and Maintenance, Content Marketing and Sponsored Content, Affiliate Marketing, Native Advertising, Inbound Marketing, and Online PR are the most common types of digital marketing. Based on your specific goals, we will recommend the best mix for your business.
What are the advantages of using digital marketing?
Every business must invest in digital marketing. If you require customers (and who doesn’t?), you must engage in online marketing. One of its primary advantages is that it allows you to reach a large audience while also targeting a specific group within that audience at a low cost (reach and accuracy). It also enables you to personalize the delivery channel and message in order to communicate with your customers more quickly and effectively for both short- and long-term relationship building.
Explore Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Social Media Advertising
Search Engine Marketing (SEM)
Text Message Marketing
Industry & Purpose-specific
Mobile App Marketing
Book & eBook Marketing
Analytics & Strategy