Video & Animation
Why does my business need videos?
In today’s marketing strategies, nothing tops the power that videos have – 90% of customers say that videos help them decide whether to buy or not. They visually help showcase products and services that reach and attract new customers. Videos convey more information in less time and are much easier for the audience to become immersed in. They also help your business stand out from your competition by putting a face and name to your brand, instilling confidence and trustworthiness. And the fact that Google loves videos is just another reason to start making those business videos!
What type of videos does my business need?
Depending on what type of product or service your business provides, there are a plethora of videos to choose from. Product videos are great for showing off your product’s features and benefits in an engaging way. Explainer videos are also popular for teaching or explaining how to solve a problem or issue. They’re also great for demonstrating how to use a product or solution. Onboarding, training, and company culture videos are fantastic for the inner working solutions in your business, and testimonial and promotional videos are perfect for promoting your business. And don’t forget about those fun social videos that customers love to see!
What are the elements of a great video?
To create a successful video, you should keep these tips in mind. First, keep it short. The rule of thumb for videos is the shorter the better, and keeping it under 2 minutes is essential. Next, you need an attention-grabbing intro. It doesn’t matter how short your video is – if you can’t grab your audience’s attention in the first few seconds, they will move on. You should also take into consideration the background music, video lighting, adding captions, and smooth editing of your business video. And lastly, you should have a decisive call to action (CTA) to finish out strong.
What are the most popular video & animation services?
There are a variety of video services available, but the most popular services are explainers and character animation. Within the explainer category, you can choose a whiteboard explainer video that simulates animated graphics being hand-drawn on a whiteboard. 2 and 3-D animation videos are also quite popular in creating three-dimensional moving images that explain your product or service. Live-action explainers are made with actual shot video footage, which people love, and character animation brings animated characters to life and is excellent for attracting new customers as well as using on social media.